Brand identity, web design and online marketing for Cape Cuisine

Cape Cuisine is a food and dry goods supplier to the catering industry in the Western Cape. They opened their doors in 1996. In 2009 the CEO commissioned me for a brand identity refresh.

Project description

Online Marketing

Not only was this project about a brand refresh. I also looked at how Cape Cuisine could apply online marketing tactics to support their sales efforts and increase their revenue.

I looked implementing the following tactics to support the overall business strategy of obtaining more sales leads:

  • SEO – I wrote SEO friendly copy to help Cape Cuisine ranking high on search engines for particular keywords.
  • Email list – I implemented a list building strategy to them use email marketing to their advantage.
  • Lead generating website – The website was designed to covert visitors into leads.


Although this work was done a decade ago the website still seems a to be doing a good job in attracting organic traffic and producing leads consistently.

Cape Cuisine Google Analytics
Consistently generates leads for Cape Cuisine each month.

What I did:

  • Online Marketing
  • Project Management
  • Client Management
  • Brand Identity Design
  • Wireframes
  • Web Design
  • SEO
  • Copywriting
  • Email Marleting


  • 2009