Brand identity, web design and online marketing for Cape Cuisine
Cape Cuisine is a food and dry goods supplier to the catering industry in the Western Cape. They opened their doors in 1996. In 2009 the CEO commissioned me for a brand identity refresh.
Project description
Online Marketing
Not only was this project about a brand refresh. I also looked at how Cape Cuisine could apply online marketing tactics to support their sales efforts and increase their revenue.
I looked implementing the following tactics to support the overall business strategy of obtaining more sales leads:
- SEO – I wrote SEO friendly copy to help Cape Cuisine ranking high on search engines for particular keywords.
- Email list – I implemented a list building strategy to them use email marketing to their advantage.
- Lead generating website – The website was designed to covert visitors into leads.
Results
Although this work was done a decade ago the website still seems a to be doing a good job in attracting organic traffic and producing leads consistently.
What I did:
- Online Marketing
- Project Management
- Client Management
- Brand Identity Design
- Wireframes
- Web Design
- SEO
- Copywriting
- Email Marleting
Completed:
- 2009