Responsive business website for Rowe Repro Systems
ROWE has the leading edge worldwide as the specialist and technological leader when it comes to large format plotters, printers copiers and scanners. I had the pleasure to create the website for their South African distributors Rowe Repro Systems (Sa) (PTY) LTD.
More about the project
Problem
ROWE South Africa needed a website to showcase their high end products and support sales efforts by generating leads.
Solution
I set out to create a design strategy that made sure the website was focused on attracting the right website traffic and converting them to leads.
This included making sure that:
- the website contains the relevant marketing message
- the website facilitates the right kind of user experience
- the website is geared for converting visitors to leads
- the right measurement mechanisms are in place to track leads
- the website is designed to be SEO friendly
- the website is mobile friendly
Results
The website has produced leads and is still generating leads on a consistent basis.

What I did:
- Digital strategy
- Wireframes
- Responsive web design
- SEO & Copywriting
- Project management
Completed:
- 2017