Brand identity and website for Antenna Magus

Antenna Magus, the first antenna design software of it’s kind, needed a brand identity and website to go to market. 

Project description


In a fairly boring and seeming unexciting antenna design world Antenna Magus wanted to stand out in the market by portraying a slightly off-beat, fun and professional brand personality to appeal to brainy antenna designers.


My team and I set out to create a visual identity with the objective to create something visually unique that will differentiate Antenna Magus from other Antenna Design Software. Designing a logo inspired by mathematical symbols and combining warm and bright colour pallets with charcoal pencil sketches created the appropriate kind visual language to stand out and differentiate them from other players in the market. We rolled out a complete set of brand materials such as a brand style guide, software packaging, brochures and business cards. We also designed and developed a website to supplement their marketing and sales efforts.

What I did:

  • Brand Identity Design
  • Packaging Design
  • Web Design


  • 2009